Meet the team

All British Alpine Ski School ski instructors are British and deliver their ski lessons in their native English launguage. Every instructor holds the prestigious ISTD (international ski teaching diploma) and have been selected by BASS because they are the best at what they do. The quality of such instructors guarentees you excellent comunication, fun and effective lessons, improved skills and understanding and an enhanced holiday experience.



Steve Ricketts

BASS Managing director

Espace Killy Area Manager.

BASS Pro-Trainer & BASI Alpine Trainer


Born: Wigan UK - Lives: Oslo Norway

Works: Val D'Isere & Tignes

Ski teacher for 27 years all over the world. Steve says, "I enjoyed skiing so much in the area of Espace Killy that I started a ski school there. I am still discovering new adventures in the off piste after 12 seasons in Val." Steve has been an alpine trainer for BASI for the past 13 years and trains other instructors to the highest level.


Unknown fact: Author of the Lord of Destiny books.


Craig Conkie

Director 3 Vallees & Area Manager

BASS Pro-Trainer & BASI Alpine Trainer


Works: Meribel & Courchevel

Craig is a landmark in this extensiv ski area.

6 years with the ESF in Meribel and 6 more years with BASS.

A L1 Alpine trainer for BASI, Craig is extensively involved in our our instructor training program as well as off piste and all other levels.

Craig is very popular with kids and adults and has many customers who return year after year.

Born in Glasgow he has been skiing since the age of 3.

Craig Haliday

Resort Manager Val D'Isere

BASS Pro Trainer


Works: Val D'Isere & Tignes


Home town: Glasgow
I have been teaching for 11 Years and taught in Pila, Courmayeur, Zermatt, Cardrona, Val d'Isere, Tignes and all over Scotland My favorit 3 ski runs are, The Saddle at Treble Cone NZ, Furgg in Zermatt and Le Face (especially during torch lit decents) Most exciting thing I've done recently was going snorkelling in the red sea. On ski's its still heli-skiing in both Val d'Isere and New Zealand
Craig was the first baby born in Scotland in 1984

Martin Jeffers

Resort Manager Meribel

BASS Pro Trainer


Operating in the 3 Valleys

Martin has been thrilling BASS clients for the past 9 years
Martin aka 'Jeffers' has been in Meribel now for 14 years, but has worked throughout Europe and also spent a season in Chamonix working as a race coach.
In his early years he worked for the ESF and was a member of their demo ski team. He has been fully BASI qualified for almost 10 years.
Martin works part time as a pyrotechnic in the summer!

Born: Blackburn, Lancs
Home: Falmouth, Cornwall

Mike Crawford

BASS Pro-Trainer & BASI Alpine Trainer


Mikes 3rd year in the 3 Valleys.

A popular instructor with BASS clients and the BASS Pro-Training program.

Joe Cain

BASS Pro Trainer


Joe will be operating in Val D'Isere and Tignes.

He joined the team in 2015, he has many years of teaching experience working with ski schools from USA, Switzerland and France. He grew up in Bournemouth but has made a permanent home for himself and his family in Tignes since 2012.

Ben Radford

Teaching in  Meribel & St Martin


Info coming soon

Rob Hutchinson

Teaching in Tignes & Val D'Isere


Rob has proved to be popular with BASS clients. He has taught in the Alps for the past 15 year and has no end of experience in getting the best out of his students and finding them the best terrain and snow to ski on.

Simon Bates

Teaching in Meribel


Simon is popular and experienced instructor in Meribel.

BASS clients will be enjoying his particular brand of teaching during all the main holiday weeks.


More info Coming soon

Sam Cain



Sam is taking care of reservations in the BASS office and is the the person you will be speaking to for in resort enquiries.

Sam is a qualified BASI ski instructor so knows her way around a mountain. She will be able to help you organise your ski lessons and is knowladgeable enough to advise you on other aspects of your trip.



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British Alpine Ski School Email: Tel: 0033(0)619778557