Meet the team

All British Alpine Ski School ski instructors are British and deliver their ski lessons in their native English launguage. Every instructor holds the prestigious ISTD (international ski teaching diploma) and have been selected by BASS because they are the best at what they do. The quality of such instructors guarentees you excellent comunication, fun and effective lessons, improved skills and understanding and an enhanced holiday experience.











Steve Ricketts

BASS Managing director

Espace Killy Area Manager.

BASS Pro-Trainer & BASI Alpine Trainer

Level 4 ISTD


Born: Wigan UK - Lives: Oslo NorwayWorks: Val D'Isere - Tignes & The 3V's

Ski teacher for 32 years all over the world. Steve says, "I enjoyed skiing so much in the area of Espace Killy that I started a ski school there. I am still discovering new adventures in the off piste after 16 seasons in Val." Steve has been an alpine trainer for BASI for the past 18 years and trains other instructors to the highest level. He started his skiing career in Andorra where he worked foe 11 winters in Arinsal. Since then he has worked all over the world and is an ambassador for BASS delivering our corporate product around Europe & Scandinavia.


Unknown fact: Author of the Lord of Destiny books.


















Craig Conkie

Director 3 Vallees & Area Manager

BASS Pro-Trainer & BASI Alpine Trainer

Level 4 ISTD


Works: Meribel & Courchevel

Craig is a landmark in this extensiv ski area.

6 years with the ESF in Meribel and now 10 more years with BASS.

A L1 Alpine trainer for BASI, Craig is extensively involved in our our instructor training program as well as off piste and all other levels. Heis an ambassador for BASS delivering our corporate product around Europe.

Craig is very popular with kids and adults and has many customers who return year after year.

Born in Glasgow he has been skiing since the age of 3.



















Craig Haliday

Resort Manager Val D'Isere

BASS Pro Trainer

Level 4 ISTD


Works: Val D'Isere & Tignes


Home town: Glasgow
I have been teaching for 12 Years and taught in Pila, Courmayeur, Zermatt, Cardrona, Val d'Isere, Tignes and all over Scotland My favorit 3 ski runs are, The Saddle at Treble Cone NZ, Furgg in Zermatt and Le Face (especially during torch lit decents) Most exciting thing I've done recently was going snorkelling in the red sea. On ski's its still heli-skiing in both Val d'Isere and New Zealand
Craig was the first baby born in Scotland in 1984


















Martin Jeffers

BASS Pro Trainer

Level 4 ISTD



Operating in the 3 Valleys

Martin has been thrilling BASS clients for the past 10 years
Martin aka 'Jeffers' has been in Meribel now for 16 years, but has worked throughout Europe and also spent a season in Chamonix working as a race coach.
In his early years he worked for the ESF and was a member of their demo ski team. He has been fully BASI qualified as an ISTD Level 4 for 10 years.
Martin works part time as a pyrotechnic in the summer!

Born: Blackburn, Lancs
Home: Falmouth, Cornwall



















Mike Crawford

BASS Pro-Trainer & BASI Alpine Trainer

Level 4 ISTD



Mikes 5th year in the 3 Valleys.

A popular instructor with BASS clients and the BASS Pro-Training program.




















Joe Cain

BASS Pro Trainer

Level 4 ISTD


Joe will be operating in Val D'Isere and Tignes.

He joined the team in 2015, he has many years of teaching experience working with ski schools from USA, Switzerland and France. He grew up in Bournemouth but has made a permanent home for himself and his family in Tignes since 2012.

















Emma Norton

BASS Pro Trainer & Level 4 ISTD

Teaching in  Meribel & 3V


Info coming soon



















Rhydian Morris

BASS Pro Trainer & Level 4 ISTD

Teaching in  Meribel & 3V


Info coming soon





















Bruce Crowley

Level 4 ISTD


I’ve spent most of my time teaching in Italy in the Aosta Valley. Also done some coaching Les Duex Alpes. Did a season teaching in Mt Buller, Australia.

Been lucky enough to ski in Australia, Austria, Italy and Switzerland. As well as doing most of my skiing right here in the 3 valleys.

An easy going person with a unique sense of humour that enjoys bit of thrill seeking. Passionate about teaching skiing and strive for perfection! Both within my own skiing and inspiring other to do the same in theirs.
























Elliot Stone

Level 4 ISTD

Teaching in  Val D'Isere & Tignes


Info coming soon




















Sam Cain





Sam is taking care of reservations in the BASS office and is the the person you will be speaking to for in resort enquiries.

Sam is a qualified BASI ski instructor so knows her way around a mountain. She will be able to help you organise your ski lessons and is knowladgeable enough to advise you on other aspects of your trip.





















Ross Trainer

Level 4 ISTD

Working in Val D'Isere & Tignes


Based in the UK Ross joins the BASS Team during the school holidays. 





















Steve MacDonald

Teaching Snowboarding in Val D'iser & Tignes


Originally from Helensburgh, near Glasgow, I started snowboarding in 1998 while on student exchange in France and since then have been riding all over the world, from Scotland to New Zealand. I moved to the Tarentaise valley in 2007. I’ve been living, working, snowboarding and mountain biking here ever since. An International Mountain Leader and Mountain Bike guide as well as a BASI 4 Snowboard Instructor, I spend my whole year teaching in the outdoors and know the whole valley inside-out as a result. My big passion in snowboarding is backcountry riding and touring – been splitboarding to earn my turns for many years.
Fun fact: Can’t be many people who have made snowboard descents of both Mont Blanc and Ben Nevis!









Jocelyn (Floss) Cockle

Teaching in  Tignes


IFloss is a British BASI Level 4 ISTD Ski Teachers based in the Espace Killy in France. She started skiing at the age of nine on a family ski holiday and whilst "learning to ski didn’t come easy" she is now one of a limited number of British female ski instructor qualified to the highest level in her profession and is close to passing her Mountain Leader Guide qualification. Floss has been ski teaching all over the world for 17 seasons and with 19 ski seasons under her belt (she says that makes her feel old!) she's still as passionate as ever. Quite simply, Floss loves skiing, ski touring, climbing and hiking the mountains and passing her passion onto others. A specific focus for her work is teaching women how to ski on and off-piste and to enjoy touring in the backcountry.

Rob Hutchinson

Teaching in Tignes & Val D'Isere


Rob has proved to be popular with BASS clients. He has taught in the Alps for the past 15 year and has no end of experience in getting the best out of his students and finding them the best terrain and snow to ski on.

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British Alpine Ski School Email: Tel: 0033(0)619778557